We're a mother-daughter team bringing reliable, detail-oriented cleaning to homes and rentals across the Lakeshore area — with a warmth and care that only family can provide.
Every home deserves a thorough, caring clean. We tailor every visit to your space and your needs.
Keep your home consistently fresh with a schedule that works for you — weekly, biweekly, or monthly. We learn your home and make it shine every time.
Schedule now →A top-to-bottom refresh that goes beyond the surface. Perfect for seasonal cleans, first-time clients, or whenever your home needs that extra love.
Schedule now →Start fresh in your new space or leave your old one spotless. We handle the details so you can focus on the big picture of your move.
Schedule now →Reliable, thorough turnovers between guests. We keep your rental guest-ready and your reviews glowing — every single time.
Schedule now →Customize your clean with extras tailored to your needs.
We're not just a cleaning company — we're your neighbors. A mother and daughter who take genuine pride in every home we touch.
Personal, dependable service you can trust from people who care about your home as if it were their own.
We take pride in doing every job with care and attention — no corner left unchecked, no surface overlooked.
Many of our clients have been with us for years. We believe the best business is built on genuine trust and connection.
Holland · Fennville · Glenn · South Haven · Allegan · West Olive · Hamilton · Grand Haven & surrounding communities.
Every space we clean gets the same care we'd give our own home. Here's a look at some of the beautiful homes we've had the pleasure of working in.
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"If professionalism is a top priority for you, New Roots Cleaning Co. will not disappoint. Casandra is incredibly responsive, providing service reminders and a clear, comprehensive list of offerings. I'm usually hesitant about having people in my home, but her professionalism immediately put me at ease. Her team cleaned every area we discussed and left my home looking and feeling wonderful. I'm truly looking forward to continuing with their services!"
"I wholeheartedly recommend New Roots Cleaning Co.! Casandra provided an exceptional service at a fair price, leaving my home smelling fresh and new, and we'll definitely continue using this service! Thank You, New Roots Cleaning!"
"New Roots just cleaned my home and I'm very pleased. They take pride in their work and I'm happy to recommend them. What a great Mother's Day gift this would be!"
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Fill out the form and we'll reach out within 24 hours to confirm your appointment and discuss any specific needs. We can't wait to make your home shine.
My love for cleaning began long before this business — back when I was just 13 years old, helping my mom clean homes and discovering the joy in creating calm, refreshed spaces. What started as simple work soon became something deeply meaningful to me — a way to bring peace, order, and care into the world around me.
When I created New Roots, it wasn't just to offer cleaning services — it was to build something rooted in healing, growth, and mental health awareness. Cleaning has always been my therapy — a way to feel grounded, present, and connected. I wanted to create a company that carries that same energy, where every clean space becomes an act of care for both the client and myself.
Through New Roots, my mission is to bring more than sparkle and shine — I want to help people feel lighter, calmer, and more at peace in their homes. Because when your environment feels good, so do you.